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Launch a digital television channel for the deaf. The
channel would be based in the UK but available worldwide.
As sign language is for the most part a global language, the
UK production team would produce programming that
would be especially welcome in countries where local
programming for the deaf is poor or nonexistent. The

99collective international audience should be great enough
to underwrite a commercial enterprise.

Ilana Glucksman-Thomas
18 December 2000
Introduce a premium rate phone-line service for
motorists to call local taxi drivers and receive directionsEditor’s note:
and advice before or during a journey. Drivers placing a Whether it is this idea
call to the service would go through a switchboard and that takes off or any
be connected to a cab driver who was not currently of the other similar
working a fare. Under the scheme, the drivers would concepts in this book
(phone a stranger,
100receive payment for their time on the phone, neatly football-fan
commentators or
premium-rate
landlines), this brand

making up for time idled away at taxi ranks. of one-to-one micro-
business is sure to

Angela Hill emerge if
19 December 2000 telecommunications

services are

deregulated further.