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Conduct a survey of all national weather reports offered
in print, on television and online. The reports would be
tested for accuracy on a continual basis and the results
published daily alongside a monthly top ten forecaster
league. Through the report the public woud be able to
place greater trust in the most accurate service based
101ontheirrecentform.
Chas Bayfield
20 December 2000
Launch a marketing campaign for the board game
Monopoly based around a competition offering
genuinely free parking for life in central London or other
cities featured in international versions of the game. The
competition could be open only to purchasers of the
game during the Christmas period. Such competitions
102could be held annually and offer houses on the Old Kent
Road or in Mayfair as prizes and even free legal
representation inspired by the ‘Get Out Of Jail Free’ card.
Dan Friedman
21 December 2000