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Design a clothing range with unique code numbers       Editor’s note:
                       attributed to each item. The purchaser or recipient of An idea of genuine
                       such a garment could use the PIN to access a website   social innovation but
                       and chat room along with anyone else who has the same  one that should never
                       item of clothing. The opportunity would be presented tobe crossed with blind-
                       customers to share personal details and perhaps make   dating soirees. Having
                                                                              40 people saying that
107friends with anyone with similar taste. Parties could                      they’ll be the one at
                                                                              the bar in the red polo-
                                                                              neck jumper could be

possibly be organised by groups of people all dressed in disastrous.

the same clothes.

Becky Clarke                    Sergei Ivanov
1 January 2001                  30 December 2000

                       Launch a range of medicinal canned drinks. Any
                       medicine that is usually sold in tablet or powdered form
                       could be repackaged as dissolved drink. Canned
                       morning after products such as Resolve, Alka Seltzer or
                       Andrews would be ideal for hectic modern living and
                       could even be sold in clubs for consumption on the night

108bushome.
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