Page 82 - 1841126144.pdf
P. 82
Introduce road signs sponsored by a leading map or
road atlas publisher, which would announce to
motorists, ‘You are leaving page 58. Please turn to page
64’. The signs would function both as advertising for the
company and as a genuine reference for travellers.
Chas Bayfield
11717January2001
Design a range of fake fur coats that have all the
comfort and style typically associated with such luxury
garments but do not attempt to look like real fur.
Fashion labels could, for example, develop a spotted
fake fur with the spots vaguely in the shape of the
company’s logo.
118NickClarke
18 January 2001
