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Broadcast commercials for a cleaning brand such as ‘Mr
Muscle’ that look like typical adverts but actually have
static dirt and fingerprints laid over the images. The
audience may intuitively feel that the television could
do with a polish, thereby making them a little more
receptive to the product on offer.
125DavidOwen
26 January 2001
Launch a yellow-hued shaving foam for smokers and
coffee drinkers. No longer would devotees of these two
substances be alarmed by the sight of their stained
teeth lurking behind a foreground of ice-white shaving
foam.
Davey Moore
12628January2001
