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Install an electronic display into nightclubs to publish Editor’s note:
the name of the track currently being mixed by the DJ. A This idea was
tickertape machine could also constantly feed out the superseded by the
play list, allowing dancers to tear off strips and recallactual introduction of
favourite tracks the next day. Shazam, the mobile
service that identifies
Justin Cooke music being played.
We could not be more
12324January2001 envious of the
Shazam founders –
not just for thinking of
such a perfect idea
but for actually
implementing it.
Introduce a personalised weekend-newspaper service
allowing customers to order only the sections from the
weekend papers that they actually want. The customer
may request the business sections from all the Sunday
broadsheets with the TV guide from a tabloid. A premium
would be paid, certainly covering the cost of each
newspaper from which they require sections. The
newsagent may find, however, that in addition to
124attracting new customers that they would also make a
greater profit from supplying multiple customers with
opposing tastes and interests.
Brian Blair
25 January 2001
