Page 88 - The $100 Startup_ Reinvent the Way You Make a Living, Do What You Love
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KEY POINTS
Who are your people? You don’t necessarily have to think of them in
categories such as age, race, and gender. Instead, you can think of them
in terms of shared beliefs and values.
You can often follow a fad, craze, or trend by establishing yourself as an
authority and simplifying something about the process for others hoping
to benefit from it.
Use surveys to understand customers and prospects. The more specific, the
better. Ask: “What is the number one thing I can do for you?”
Use the decision-making matrix to evaluate multiple ideas against one
another. You don’t have to choose only one idea, but the exercise can
help you decide what to pursue next.
*This sometimes is known as psychographics.
†See “Where Do Ideas Come From?” on this page.
