Page 146 - 101 Ways to Market Your Business

MAKE EVERYDAY ADVERTISING IDEAS WORK

57 Bus advertising—inside and out

Advertising on buses is very popular, especially in major
cities. Most advertisers are large national companies and
government bodies. Research shows that this type of high-
profile advertising is very effective and, in following with
our principle of ‘if it’s good enough for big companies it’s
good enough for us’, consider it as an option.

The advantage of bus advertising is that your sign is
seen over large geographical areas. Most companies con-
ducting a bus advertising campaign book 50 or 100 buses
to saturate a particular area with their company slogan. In
smaller regions the same effect can be reached by advertis-
ing on one or two buses.

With advancements in sign-making technology, cheap
photographic quality signs can be produced for several
hundred dollars.

Not all bus companies want advertising on their vehi-
cles. The only way to really find out is to give them a call.
Smaller regional bus companies are normally quite receptive
to the concept as it helps to increase their bottom line
profits without any outlay of revenue. Make sure that the
buses are in good condition—a nice sign on a rusty old
bus will not be complementary to your business.

Another point to remember is that signs on buses will
generally be moving, making it quite difficult for people
to read. Keep your words to a minimum, make it colourful
and, if possible, make it funny.

Many bus companies also offer advertising inside their
vehicles. This is an effective way to reach a particular
audience. It is very important to ensure that the audience
you will reach are the ones you want. If the bus company
predominantly carries school children, are they your poten-
tial customers? The individual bus companies can provide
you with these details.

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