Page 148 - 101 Ways to Market Your Business
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MAKE EVERYDAY ADVERTISING IDEAS WORK
The second question they should ask you is about your
budget. They are not trying to be nosy but they will need
this information to plan a schedule.
Finally, they should follow up after the advertisements
have run to see how they have gone. As you have been
monitoring the results you can tell them. Be honest and
don’t try to downplay the success or failure of the campaign.
The more honest you are with your representative the better
equipped they will be to provide positive suggestions for
your television, newspaper and radio advertisements.
Don’t be pressured into buying more advertising than
you can afford and always remember to book your spaces
to reach your targeted audience.
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