Page 154 - 101 Ways to Market Your Business

MAKE EVERYDAY ADVERTISING IDEAS WORK

63 Free local newspapers can produce plenty of
work

Community newspapers offer an excellent way to advertise
your business and their rates are normally much less than
the commercial daily papers. Community papers are nor-
mally delivered free of charge once per week and the
information contained in them focuses on local issues of
importance.

Many smaller businesses tend to advertise in commu-
nity papers, which really do offer a great medium for a
business to get its message to potential customers living in
the immediate area. Local traders and services in particular
seem well suited for advertising in these publications.

Because of their nature, community newspapers are
continually looking for events of particular relevance to the
local community. If your business has something to con-
tribute you can normally receive some excellent exposure
free of charge. If you are having an event or sponsoring a
competition, running a special offer to locals or introducing
a new product or service to an existing business, let the
paper know and they may do a feature.

Quite often you can include a flyer promoting your
business as an insert in these newspapers. Of course, there
is a charge associated with this but it is normally quite
affordable and it can be very effective.

Advertising in television guides that are inserted in
newspapers is another potential source of generating busi-
ness. Results can be mixed but, like most advertising, the
better the advertisement the better the results.

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