Page 160 - 101 Ways to Market Your Business
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MAKE EVERYDAY ADVERTISING IDEAS WORK
companies have this as part of their freight contract. In
return for the business they must be allowed to paint a
certain number of trucks with their company advertising.
Another option is to approach an owner-operator and
offer to pay some of their costs, such as registration or
insurance for the year, in return for you putting an advertise-
ment on their truck.
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