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10 Does your
business have
DOES YOUR BUSINESS HAVE CREDIBILITY? credibility?
Having credibility is an important factor in giving your customers
confidence in your products. We are all concerned about being
ripped off by unethical business operators. There are many things
that you can do to ensure that your business does have credibility
and they are detailed in this section:
#70 Offer a 100 per cent money back guarantee
#71 Get behind organisations that support the community
#72 Don’t underestimate the intelligence of your customers
#73 Support a local team—a small cost for great exposure
#74 Scan the newspaper for goodwill opportunities
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