Page 161 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

68 Advertise your business from behind

Four-wheel drive spare tyre covers are relatively inexpensive.
They are found on the back of the vehicle and they are
the perfect place for your company message to be proudly
displayed. If you are not sure where to get these covers,
call your local recreational off-road specialist store. Most
sign-writers will paint your message directly onto the cover.

Perhaps some of your friends or staff may be willing to
promote your company message in return for the wheel
cover. If the answer is yes, you could end up having mobile
signs being seen all day long throughout the entire city.

Design the wheel cover to be simple, easy to read, and
make sure that you remember to include your telephone
number. It is also good to remember that you are benefiting
from the advertising so remember to be grateful to any staff
member or customers who are willing to promote your
business in this manner.

A new material that has recently become available can
be used to put a sign in your car’s back window. This sign
is completely transparent when looking from inside the car
but to people looking in it is bright and colourful and very
easy to read. Taxis are advertising various products and
services with these signs.

Most sign-writers would be aware of this new material
and it could easily be used on any company vehicle as
another way to promote your business from behind.

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