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college problem—a college education from walnuts—earns tuition by
polishing cars—wooden dogs pay student’s expenses—a hundred and one
ways to earn college expenses.

chapter XII—raIsIng Money for charIty 307

Baby shows go over big—white elephant sales are exciting— home
furnishing lecture series—sample night for local merchants—Christmas
pudding sales—chain luncheons and card parties—Florentine fair—a mile of
pennies—a year ’round thrift shop—put on a dog and pet show—country
fair’s are always good—a prune and apricot drive—-progressive luncheon
and style show—spring garden carnival—“days of forty-nine” celebration—
spring garden tours—“double-your-dollar” contest—“most treasured
possession” exhibit—Hostesses, Incorporated.

chapter XIII—Beyond the fIrst thousand 319

Good advice from a veteran financier—you can’t beat the “kitty”—a concrete
illustration—the best investment for a business man—an anchor to
windward.

appendIces 325 IndeX 401

OPPORTUNITY KNOCKS

By John caMeron aspley Publisher, aMerIcan BusIness
N

EVER in the history of the United States has the time been so favorable for a
man with small capital to start his own business as it is today.

For some time now the world has been slowly but steadily recovering from
the disruptions and economic shocks that came in the wake of the World
War. The ratio of debts to incomes is rapidly being equalized. Farsighted
monetary reforms, especially in the sterling group of countries, have been
made. While we are by no means back in the hectic prosperity days of 1929,
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