Page 410 - Social Media Marketing
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BuddyMedia and, 94, 95 “United Breaks Guitars” video, 39 Web Analytics: An Hour a Day
business presence on, 303 Universal Flight Information Systems, (Kaushik), 156
BuzzStream and, 128, 129 122 Web Analytics 2.0 (Kaushik), 156
Café Coffee Day and, 186–187, universal social graph, 306–310 “websites-as-islands,” 310
188 “upstream,” 251 WebSphere, 124
Comcast and, 9, 226–227 USAF Altimeter response matrix, 12, web-strategist.com/blog/2008/12/31/
connecting and, 301 25, 186, 345 diagram-how-the-air-force-
ContextOptional and, 94, 95 use policies. See Terms of Use response-to-blogs, 12
customer service and response V Webtrends, 145, 155
systems and, 236 Wet Seal, 342
388 as customer support channel, 9 V2V (volunteer-to-volunteer) “What’s Your Folly,” 94, 323
Dell and, 92 program, 292 white-label social platforms, 85, 90,
index ■ Dyson bladeless fans and, 123,
value homophily, 291–292 91–92, 207, 309, 328
148 values-based communities, 293 Whole Foods Market, 117, 212, 258,
Foursquare v., 197 Vancouver, Hub Network in, 127
Freshbooks and, 116–117 Vann, CD, 44 279, 280, 290
Friend2Friend and, 94, 322–323 Vauxhall, 320 “whole-business,” 4, 39, 119, 180
friends and, 324 Vendor Relationship Management widgets, 94
getting found on, 301 Wi-Fi, 172, 217, 218, 337
identity and, 319 (VRM), 45 wiki-based social software listing
JetBlue’s T5 and, 218–219, 220 Vernocchi, Marco, 47
KinkFM and, 257 Via cups, 337 (Dachis Group), 91, 334
KPIs and, 128 Vimeo, 257, 285 Wilson, Ian, 224
Minggl and, 308 virality, 4, 97, 144, 276 Windows 7 advertising, 253
news travel and, 13 visualization Wolverton, Michelle, 116
profile completion and, 300, 319 Women’s Fund of Miami-Dade
purpose-built applications and, 94 data visualization, 289
retweet capability, 296–297, 305, partisanship visualization, 292 County, 43–44
voicemail application, Aircel, 65, 66, Wordpress, 275, 332
307, 308 workflow, 49, 50, 77, 91, 113, 115,
“scared” tweet and, 73 103, 271, 326, 331
short posts and, 148, 256, 284, volume (sentiment/source/volume), 130, 131, 137, 148, 171, 231,
240, 242, 243, 340, 344, 345,
318 141–143 346
social analytics tools and, 25 volunteer-to-volunteer (V2V) workflow-enabled analytics tools, 23
social graph and, 293 workplace collaboration, 339–341
social graph mapping and, 127, program, 292 World of Warcraft, 267
VRM (Vendor Relationship World Wildlife Fund, 271
Management), 45
128 W X
social objects and, 256–257
SomaFM and, 257 wakeboarding, 267, 284 XFN Protocol, 315
Step Change Group and, 94 Walmart Y
Telstra and, 65, 236, 320 Bazaarvoice and, 12, 226
“3D friends” v., 261 change agents and, 186 Yammer, 185, 235, 340
Tweet in Klingon v., 95 correlation and, 157 Yelp.com, 6, 30–31, 232
Tweetdeck and, 128, 129 negative conversations and, 226 “Your customer has the answer,” 104
TweetTone and, 147 organic foods and, 226 Your Mascot Sucks, 101
Twellow and, 290, 291, 296 “The Hub” and, 277, 278 YouTube
Twitter Marketing: An Hour a Day Walton, Sam, 104 brand outposts and, 65, 97
(Thomases), 324 Wampler, Kira, 39 branded business channels and,
“Twitter Pitch,” 149 Wang, Ray, 239 328
TwitterGrader, 149 weak ties, 153 Channels, 97
2.0 Adoption Council, 341 Web 1.0, 96 Facebook vs., 32
2010 InterOp Mumbai presentation, Web 2.0 Expo, 305 Freescale and, 9, 65
136
Web 2.0 technologies. See Social Web as social media program (in
2020 Social, 15, 16, 100, 111, 303,
Web analytics, 154–158, 159, 160, business), 329
304 161, 162, 311
Tyson Foods “Hunger All-Stars” Z
program, 270, 271, 272 bounce rate and, 154, 156, 158,
311 Zappos, 22, 117, 118, 119, 132, 226,
U 244, 280, 342
Google Analytics and, 144, 154,
Ubuntu, Linux, 193 155, 158, 160 Zenith Optimedia study, 54
Unilever, 178
unique visits (Web analytics), 144, 155 referrer URL and, 155
United Airlines, 39 time spent/pages viewed and, 23,
67, 125, 154, 155, 158, 311
unique visits and, 144, 155
