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At all times, remember to apply affirmative evaluation – train yourself                       6 : STEP FOUR – PLANNING FOR IMPLEMENTATION
to identify the good aspects in every idea, however apparently
outlandish, before you criticise it.

fishbone analysis Developed by Professor Kaoru Ishikawa, so-called
fishbone analysis is an effective way of exploring the relationship
between cause and effect.

On your writing surface, draw a long arrow horizontally across the page to
represent the backbone of the fish. At the right-hand side, write down the
potential block to implementation – this is the head of the fish. Next, you
should draw fishbones at roughly 45° from the backbone to identify the
likely major causes of the potential block. Once you have done this, draw
further small bones off each of the major causes to mark further
breakdowns of each cause. Highlight any causes that appear more than
once because they may have a particular significance. Circle anything that
seems to be a ‘key’ cause, so that you can concentrate on it subsequently.

By way of example, imagine that you were Andrew Palmer, seeking to
identify and explore the blocks which would prevent you from
manufacturing to the required volume and quality levels. Your fishbone
diagram might then include some of the elements shown in Figure 6.3.

methods of                             personnel
  working

patented            production         managerial
process              expertise
                                                         location
 reject rates             health &
                            safety       shopfloor        appropriate
        maximum                                            experience
          capacity        reliability         customer
second-hand                                  lead times                  What might block
                    production         quality                              production at
       plant and     expertise
      machinery                                                           required volume
                                                                        and quality levels?

                                                              supplier
                                                             lead times

                                                         stock levels

                                                         recipes

                                       raw materials

Figure 6.3 Fishbone analysis of potential manufacturing blocks for New
              Covent Garden Soup Company
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