Page 374 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 374
1. Switching Costs
How easy or difficult is it for customers to switch to another company?
My customers are locked in for several years.
10
o
o
o
o
o
o
o
o
o
o
o
0
Nothing holds my customers back from
leaving me.
Apple’s iPod got people to copy their entire music library into the iTunes
software, which made switching more difficult for customers.
