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4.	Game-changing	Cost	Structure
Is	your	cost	structure	substantially	different	and	better	than	those	of	your
competitors?

My	cost	structure	is	at	least	30	percent	lower
than	my	competitors.

          10

             o

                    o
                    o
                    o
                    o
                    o
                    o
                    o
                    o
                    o
                    o

          0

My	cost	structure	is	at	least	30	percent	higher
than	my	competitors
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