Page 375 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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2. Recurring Revenues
Is every sale a new effort or will it result in quasi-guaranteed follow-up revenues
and purchases?
100 percent of my sales lead to automatically
recurring revenues.
10
o
o
o
o
o
o
o
o
o
o
o
0
100 percent of my sales are transactional.
Nespresso turned the transactional industry of selling coff ee into one with
