Page 377 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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3. Earn Before Spending
Are you earning revenues before you are incurring costs?
I earn 100 percent of my revenues before
incurring costs of goods & services sold
(CoGs).
10
o
o
o
o
o
o
o
o
o
o
o
0
I incur 100 percent of my costs of CoGs
before earning revenues.
