Page 633 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Index
A
A/B testing, 230–231
ad-libs, for Prototyping, 76, 82–83
Ad Tracking (Experiment Library), 220
AirBnB, 91
Alibaba Group, 268–271
alignment, creating, 260–261
Anthropologist, 106, 114–115, 217
Apple, 156, 157
App Store (Apple), 157
assessment
Business Model and, 156–157
of competitors, 128–129, 130–131
of skills for Value Proposition Design, xxii–xxiii
of Value Proposition, 122–123
Azuri, 146–151
B
best practices
for mapping customers’ jobs, pains, and gains, 24–25 (See also Customer
Gains; Customer Pains; Jobs to be Done) for mapping value creation, 30
Blank, Steve, 118, 182–183
Blue Ocean Strategy, 130
books, as Starting Points, 92–93
brainstorming
defining criteria with, 140
