Page 634 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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possibilities for, 92–93
See also Starting Points
Bransfield-Garth, Simon, 146
brochures, creating, 222
Build, Measure, Learn Circle, 94, 95
Business Hypothesis
defined, 201
extracting, 200–201
Lean Startup and, 185, 186–187
prioritizing, 202–203
Business Model, 142–157
assessing, 156–157
Azuri example, 146–151
compressed air energy storage example, 152–153
creating value for customers and, 144–145
Fit and, 48–49, 52–53
platform Business Models, 52–53
stress testing, 154–155
testing, 194–195
Business Model Canvas
defined, xv
illustrated, xvii
Business Model Generation (Osterwalder), xiv, xvi
business plans, experimentation processes versus, 179
business-to-business (B2B) transactions, 50–51
Buy a Feature (Experiment Library), 235
Buyer of Value (customer role), 12
C
Call to Action (CTA), 218–219
Canvas
Customer Profile and, 3–5, 9, 10–25
