Page 638 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

constraints, 90–91
design/build (Lean Startup), 185, 186–187
in established organizations, 158–187 (See also established organizations)

finding the right Business Model, 142–157 (See also business model)
making choices for, 120–141 (See also Choices) overview, 67
Prototyping possibilities, 70–71, 74–85 (See also Prototyping) shaping ideas
with, 70–71
Starting Points, 70–71, 86–103 (See also Starting Points) summarized, 170
understanding customers, 70–71, 104–119 (See also Customer Insight)
discovery (Customer Development process), 182
Dotmocracy, 138–139
Dropbox, 210

E

Earlyvangelists, 118
economic buyers, 50–51
Eight19 (Azuri), 146–151
emotional jobs, of customers, 12
end users, 50–51. See also Customer Insight Environment Map, v, xv
EPFL, 96–97
established organizations, 158–169

inventing and improving, 160–161, 162–163
reinventing, 164–165
Value Proposition Design for, xix
workshops for, 166–167, 168–169
Evidence
Call to Action (CTA) and, 218–219
need for, 190–195
producing, 97, 216
See also Test
Evolve, 254–272
creating alignment and, 260–261