Page 643 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Lean Startup with, 184
Prototyping and, 77
testing with, 222–223, 228–229
Mock Sales (Experiment Library), 236–237
N
napkin sketch, for Prototyping, 76, 80–81
Nespresso, 90, 156
new ventures, Value Proposition Design for, xviii
O
observation, of customers, 106, 114–115, 216–217. See also Experiment Library
obstacles, of customers, 14–15. See also Customer Pains opinion, as
feedback, 134
Osterwalder, Alexander, xiv, xvi
outcomes
Customer Gains as, 16–17
undesired, by customers, 14–15
Owlet, 246–251
P
Pain Relievers
Fit and, 9, 47
Gain Creators versus, 38
Products and Services as, 31–32
Value Map and, 33–34
“participatory tv,” for understanding context, 126, 127
patterns, identifying, 111, 116–119
personal jobs, of customers, 12
perspective, of customers, 22–23. See also Customer Insight platform Business
