Page 646 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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innovation with Customer Profile, 102–103
push versus pull debate, 94–95, 96–97, 98–99, 100–101
shaping ideas with, 70–71
tips for, 93, 97
start-ups, Value Proposition Design for, xviii
Step-by-Step Testing, 196–213
avoiding data traps, 210–211
extracting hypothesis, 200–201
Learning Cards for insight, 206–207, 213
learning speed and, 208–209
overview, 198–199
prioritizing hypothesis, 202–203
Test Cards for experiment design, 204–205, 212
tips for, 210
Strategy Canvas, 129, 130
Strategyzer logo, explained, x
stress testing, 154–155
supporting jobs, of customers, 12
Swatch, 90
synthesis, 116, 117
T
Taobao, 268–271
technology push, 94, 96–97
Test, 172–252
Customer Development process, 182–183
experimenting to reduce risk, 178–179
Experiment Library for, 214–237 (See also Experiment Library) Lean Startup,
applying, 186–187
Lean Startup movement, 184–185
principles, 180–181
Progress Board, 242–243, 244–245
