Page 647 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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step-by-step, 196–213 (See also Step-by-Step Testing) systematic design and
testing example, 246–251
testing process, summarized, 240–241, 252
Testing the Circle objective, 190–191
Testing the Rectangle objective, 194–195
Testing the Square objective, 192–193
tips for, 183
Test Cards, 204–205, 212
thinking hats (de Bono), 136–137
third-party research reports, 108
Transferrer of Value (customer role), 12
U
unique link tracking (Experiment Library), 221
V
validation (Customer Development process), 182
Value Map, 26–39
best practices for mapping value creation, 30
Gain Creators and, 33–34
mapping how products and services create value, 36–38
mapping value propositions, 34–35
Pain Relievers, 31–32
Products and Services, 29–30
use of, 60–61
Value Proposition
assessing competitors and, 128–129, 130–131
assessment, 122–123
Business Model connection to, 152–153
defined, vi, xvi, 6
See also Value Proposition Canvas; Value Proposition Design
