Page 648 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Value Proposition Canvas
characteristics of great value propositions, 72–73 (See also Design) for
Prototyping, 77, 84–85
Value Proposition Design
book organization and online companion, x
Business Model Canvas, defined, xv (See also Business Model Canvas)
competitors versus, 128–129
Environment Map and, v, xv
for established organizations, xix
to overcome problems, vi–vii
selling colleagues on, xxiv–xxv
skills needed for, xxii–xxiii
for start-ups, xviii
successful use of, viii, xi
tools and process of, xii–xiii (See also Canvas; Design; Evolve; Test) uses of,
xx–xxi
Value Proposition Canvas, defined, xiv, xv (See also Value Proposition
Canvas) visualization, 138–139
W
website
tracking customers on, 109
Value Proposition Design Online Companion, explained, x
websites
landing pages of, 223, 228–229
WhatsApp, 157
workshops, for established organizations, 166–167, 168–169
