Page 644 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Models, 52–53
Pre Sales (Experiment Library), 237
prioritization, 202–203, 219.
See also Experiment Library
problems, of customers, 14–15.
See also Customer Pains
Problem-Solution Fit, 48–49
Product Box (Experiment Library), 234
Product-Market Fit, 48–49
Products and Services
meeting customer expectations with, 31–32
multiple Fit for, 52–53
Testing the Square objective, 192–193
types of, 29–30
value of, to customers, 31–32
profit, defined, xvi
Progress Board, 242–243, 244–245
Prototyping, 74–85
ad-libs for, 76, 82–83
defined, 76
napkin sketch for, 76, 80–81
packaging and, 223, 234
principles of, 78–79
selecting prototypes, 140–141
shaping ideas with, 70–71
spaces for, 227
tips for, 77
Value Proposition Canvas for, 77, 84–85
See also Experiment Library
psychodemographic profiles, as traditional approach, 54–55
push versus pull debate, 94–95, 96–97, 98–99, 100–101
