Page 639 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

improvement and, 264–265
measuring and monitoring, 262–263
overview, 257
reinventing and, 266–267, 268–271
summarized, 272
“exhausted maximum” trap, 211
experience, as feedback, 134
Experiment Library, 214–237
Ad Tracking, 220
Buy a Feature, 235
Call to Action (CTA), 218–219
choosing mix of experiments, 216–217
experiment, defined, 216
experiment design and, 204–205
experimenting to reduce risk, 178–179
Illustrations, Storyboards, and Scenarios, 222, 224–225
Innovation Games, 232
Landing Page MVP, 228–229
Life-Size Experiments, 226–227
Minimum Viable Product (MVP), 222–223, 228–229
Mock Sales, 236–237
Pre Sales, 237
Product Box, 234
Speed Boat, 233
Split Testing, 230–231
tips for, 217, 222, 224, 227, 229, 231, 233, 237
Unique Link Tracking, 221
See also Test

F

Facebook, 157
facts, as feedback, 134