Page 641 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

AdWords, 220
searches, 108
government census data, 108

H

Hilti, 90
Hohmann, Luke, 232
hypothesis. See Business Hypothesis

I

Ikea, 157
Illustrations, Storyboards, and Scenarios (Experiment Library), 222, 224–225
Impersonator, 107
improvement

for established organizations, 160–161, 162–163
as relentless, 264–265
See also Evolve
Indigo, 150–151
influencers, 50–51
Innovation Games, 232
intermediary Fit, 52–53
interviewing, of customers, 106, 110–113, 217, 225
iPod (Apple), 156

J

Jobs to be Done
best practices for mapping, 24–25
defined, 12–13
identifying high-value jobs, 98–99, 100–101
psychodemographic profile approach versus, 54–55