Page 640 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

false-negative/false-positive traps, 210
Federal Institute of Technology (Switzerland), 96–97
feedback, 132–133, 134–135, 136–137
financial issues

cost structure, defined, xvi
generating revenue, 144–145
profit, defined, xvi
revenue streams, defined, xvi
stress testing, 154–155
testing customers’ willingness to pay, 219 (See also Experiment Library) See

also Business Model
Fit, 40–59

addressing customers’ jobs, pains, and gains with, 44–45
checking for, 46–47
Customer Profile and customer context, 56–57
Customer Profile and Value Map as two sides of, 3–5
Customer Profile versus psychodemographic profile approach, 54–55
different solutions for same customers, 58–59
multiple Fit, 52–53
stages of, 48–49
striving for, 42–43
use of, 60–61
functional jobs, of customers, 12

G

Gain Creators
Fit and, 9, 47
Pain Relievers versus, 38
Products and Services as, 33
Value Map and, 33–34

gains. See Customer Gains
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