Page 635 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

Fit and, 3–5, 40–59
identifying stakeholders with, 50–51
moviegoing example, 54–55
observing customers, 7
summarized, 60
Value Map and, 3–5, 8, 26–39
Value Proposition, defined, 6
See also Business Model Canvas; Customer Profile; Fit; Value Map; Value

Proposition; Value Proposition Canvas change. See Evolve
channels, defined, xvi
characteristics, of customers, 14–15
Choices, 120–141

competitors and, 128–129, 130–131
context and, 126–127
defining criteria and selecting prototypes, 140–141
feedback and, 132–133, 134–135, 136–137
role-playing and, 107, 124–125
tips for, 124, 131, 137
Value Proposition assessment, 122–123
visualization and, 138–139
Circle, Testing the, 190–191
Cocreator (for Customer Insight), 107
Cocreator of Value (customer role), 12
colleagues, Value Proposition Design for, xxiv–xxv
Company Building (Customer Development process), 183
competitors, assessing, 128–129, 130–131
compressed air energy storage example
Business Model, 152–153
Prototyping, 96–97
context
Jobs to be Done, 13
understanding, 126–127
cost structure, defined, xvi