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ranking, 20–21
as Starting Point, 88–89
Testing the Circle objective, 190–191
Journalist, 106, 110–113, 217, 225
K
Key activities, defined, xvi
key partnerships, defined, xvi
key resources, defined, xvi
L
Landing Page MVP (Experiment Library), 228–229
Lean Startup, 184–185, 186–187
Learning Cards, 206–207, 213
learning (Lean Startup), 185, 186–187
Life-Size Experiments (Experiment Library), 226–227
listening, 112
Lit Motors, 226
“local maximum” trap, 211
M
magazines, as Starting Points, 92–93
market pull, 95
Marriott, 227
measurement
Evolve and, 262–263
Lean Startup feature, 185, 186–187
See also Test
MedTech, 154–155
Minimum Viable Product (MVP)
