Page 148 - Duct Tape Marketing

132 Part II: Sharpening Your Marketing Focus

and provide it in a ready-to-go form to the design firm. You’ll make the process
go smoother if you follow these suggestions:

ߜ Create and provide the content in an electronic format that meets the
agreed-upon specifications, so that you eliminate unnecessary costs and
errors.

ߜ The closer you can get your content to finished form, the less time (and
therefore money) the designer will spend building your site.

ߜ Be concise and clear with your instructions regarding how you want the
content to appear.

ߜ Don’t send your content in dribs and dabs.

ߜ Review your content carefully before you hand it off. Complete all your
editing before the designers begin working on the site — not after, when
changes cost time and money.