Page 150 - Duct Tape Marketing
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In this part . . .
When it comes to advertising, the money can really
fly. Part III puts you in the pilot’s seat, arming you
with advertising terminology, ad creation guidelines, and
media selection advice that will help you steer your adver-
tising investment to a successful takeoff.
Consider the next three chapters to be your guide to navi-
gating the world of advertising, complete with everything
you need to know to create and place ads that work in
print, broadcast, and outdoor media.
