Page 206 - Duct Tape Marketing
P. 206
In this part . . .
When small business marketers talk about guerilla
techniques, they usually mean low-cost or no-cost
efforts that spread their marketing messages without
using traditional media outlets, or at least without incur-
ring traditional advertising costs. That’s exactly what this
part is all about.
The following four chapters detail why and how to put the
power of direct mail, promotional literature, public rela-
tions, and online marketing to work for your business. If
you’re interested in generating one-to-one communications,
enhancing media coverage, staging promotions, or building
online traffic, the chapters in this part tell you how.
