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255Chapter 16: Tapping the Internet’s Marketing Power

Using site-building services

If you decide to create your own site, you can use templates provided by
Internet hosting and site-development resources.

Yahoo! offers starter, standard, and professional site-building tools, along
with domain name registry, e-mail addresses, and a hosting service for a low
monthly fee (see Figure 16-1). For information, visit http://smallbusiness.
yahoo.com and click on “Web Hosting.”

Network Solutions also provides one-stop packaged services, starting with a
free online site-building trial, followed by a free 30-day test drive. Go to www.
networksolutions.com/en_US/build-it/ for information.

Using Web site design and management services

If you don’t have expertise to do the job yourself and you want a site that is
more custom-tailored than the template solutions offered by site-building
services, use the services of a Web site design and management company
(see Figure 16-2). These companies offer site hosting and management along
with development of a site uniquely designed for your business. To find a
nearby firm, go to the Internet Web Design Developers section of the Yellow
Pages for your hometown and the larger cities in your state.

Figure 16-1:
Web hosting

services
such as
Yahoo!
provide
economical
packages to
help small
businesses
launch Web

sites.

Reproduced with permission of Yahoo! Inc. © 2004 by Yahoo! Inc. YAHOO! and the YAHOO! logo are trademarks of Yahoo! Inc.