Page 272 - Duct Tape Marketing

256 Part IV: Getting the Word Out without Advertising

Figure 16-2:
Web site

design and
manage-
ment

companies
like Alpine

Internet
Solutions

provide
easy-to-run,
quick-start,

and
uniquely
tailored
sites, along
with site
hosting and
manage-

ment
services.

Center Stage is a registered trademark of Alpine Internet Solutions, Inc.

Using software tools

To build your own site, you need software and at least intermediate computer
skills, as well as expertise using word processing or publishing software, a
good knowledge of your operating system, and an eye for design.

Macromedia Dreamweaver, Adobe GoLive, Microsoft FrontPage, and
Fireworker are a few of the most frequently used software tools. Before
investing, get advice from the company that will host your site. Software
resellers can also help you make a selection.

Using HTML to build your site

HTML is the code that underlies most Web pages and the common language
of the Web. HTML tells your browser what’s what in a Web page — what’s a
heading, where a picture goes, and everything else you see on your screen.
Part of the appeal of the software tools and Web development solutions men-
tioned in previous sections is that they eliminate the need to learn HTML by
building the code for you. If you do decide to use HTML, the bookstore or
library offers plenty of titles to guide your effort, among them the different
incarnations of Ed Tittel’s HTML For Dummies (Wiley Publishing).