Page 172 - Visual Marketing

70. Meeting Artists in Their Natural Habitat: Creating a Series
of Posters Conveys the Range and Variety of a Large Event

Extra! Extra! Read all about it! Is the circus in town? What are those big,
bold turn-of-the-century–style posters all about? The annual studio
tour and art sale at the Fort Point Artist’s Neighborhood was promoted
with not one, but eight distinctive posters celebrating the art and the artists
from the famed arts district in Boston. And although neither the fort nor the
hill with a point still exists, the name Fort Point has endured as the home to
artists for more than a quarter of a century. The posters feature work from
performance art to jewelry, from photography to hand-sewn baby clothes.
The series attracted a wide range of serious art buyers, collectors, and any-
one who wanted to see new art or find a unique handcrafted gift.

There are many art shows in Boston during the fall, so designer
Joanne Kaliontzis set out to distinguish 2010’s annual show by empha-
sizing the opportunities to buy arts and crafts from a wide variety of real
artists and craftspeople. At Fort Point you get to see the artists in their own
studios, up close and personal, and Kaliontzis knew a single image was not

151 V I S UA L M A RK ETIN G