Page 168 - Visual Marketing
P. 168
68. Business Cards Get Social: Creating Business Cards That Mimic
Social Media Icons Opens New Market
W e’ve come to associ-
ate a rounded square
shape with social
media icons. Custom printing
service Jakprints recognized
the power in this iconic shape.
In 2010 it designed a special
business card product called
Favicards. Favicards are cards for
people to share their social media
profiles. They are 2-inch by 2-inch
squares, with the recognizable
rounded corners of social media
icons—instead of the old school
business card shape and size.
147 V I S UA L M A RK ETIN G