Page 170 - Visual Marketing
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69. Changing Perceptions One School at a Time: Using a
    Marketing Pamphlet to Update an Organization’s Image

        W hat do you do when the perception of your
                                                                day school is pretentious and outdated?
                                                                You refresh your image with some power-
                                                   ful marketing. That’s just what Portland-based Catlin
                                                   Gabel School did. The private school for preschool-
                                                   ers up to 12th graders realized that their community
                                                   had unjustly created the opinion that it was stodgy,
                                                   stuffy, and so-so at educating its students. In order
                                                   to refute the rumors, Catlin Gabel hired a makelike
                                                   design studio to create a fun and fresh pamphlet
                                                   that expressed what the school is really about.

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