Page 166 - Visual Marketing
P. 166

67. Face-to-Face Illustrations: Establishing an Identity That Allows
    Your Team Members to Express Themselves

     W ho are Gerald and Cullen Rapp, and why do they make
                                            their illustrators draw pictures of them in face-to-face profile?
                                            The personal touch is alive and well in the hands of this
                              prestigious agency that represents the world’s most respected and

                                             innovative conceptual artists. Gerald & Cullen Rapp is
                                             considered by many in the industry to be the premier
                                             source for editorial and advertising art. The visual gim-
                                             mick that has become their brand has been done over
                                             and over again for many years and keeps looking fresh
                                             and unexpected. As the artwork gets more abstract, the

                                                         concept becomes even more endearing. Could
                                                         this be the concept that inspired the Absolut
                                                         Vodka iconic campaign?

145 V I S UA L M A RK ETIN G
   161   162   163   164   165   166   167   168   169   170   171