Page 161 - Visual Marketing
P. 161
66. Who Is Keith Beith? Capitalizing on a Unique 73. Getting to the Point in Acupuncture: Combining
Name and Interjecting Friendliness to Professional Design with Do-It-Yourself
Differentiate a Business 143 Execution Keeps Expenses in Line 157
67. Face-to-Face Illustrations: Establishing an 74. An Image Consultant Makes a Great First
Identity That Allows Your Team Members to Impression: Differentiating a Personal Brand
Express Themselves 145 by Conveying Your Personality 159
68. Business Cards Get Social: Creating Business 75. A Recipe for Success in Publishing: Using
Cards That Mimic Social Media Icons Opens Beautiful, Evocative Images Reinforces the
New Market 147 Essence of a Publication 161
69. Changing Perceptions One School at a Time: 76. The Art of Making House Calls: Using Simple
Using a Marketing Pamphlet to Update an Logo Imagery That Marries Traditional
Organization’s Image 149 Values with a Modern Business 163
70. Meeting Artists in Their Natural Habitat: 77. An Unorthodox Community Campaign
Creating a Series of Posters Conveys the Promotes Kindness: Using a Powerful Name
Range and Variety of a Large Event 151 to Drive Action 165
71. The Omaha Cow and Snowboarding: Using an 78. A Communications Firm Stands Out: Using
Iconic Symbol Updated with Current Culture to Unconventional Visuals Instead of Cookie-
Create an Au Courant Logo 153 Cutter B2B Design Gets Attention 167
72. Translating a Global Brand into Local 79. Is Your Name Defining You . . . Negatively?
Currency: Making an Existing Brand Design Renaming a Business Leads to More
Resonate in a Different Country 155 Sales 169
PO WER TO THE PR I N T I TE M ! 140
