Page 162 - Visual Marketing
P. 162
80. A Condo Development Has Historical Charm: 87. All for One and One for All: Repurposing
Incorporating Heritage into Marketing Visuals Marketing Collateral on a Very Low
to Emphasize an Offering’s Key Selling Budget 185
Points 171
88. Evoking Mood Through Design: Using
81. HR with a Personal Touch: Using a Custom Invitations to Make Your Business
Descriptive Name and a Caricature for a Entertainment Last Beyond the Event 187
Consulting Business Sets You Apart 173
89. High-End Rewards: Offering Upscale Coupons
82. All That Jazz, Funk, Blues, Pop, and Hip-Hop: Grows Loyalty, Prevents Cancellations, and
Making Modifications in Your Imagery Can Sells Add-Ons 189
Appeal to a Younger Audience 175
90. It’s a Family Affair: Making Your Business
83. Communicate Issues Boldly: Using Bold Story Come to Life with a Beautifully Designed
Graphics to Drive Home the Importance of Print Piece 191
Messages 177
91. An Industrial Business Bucks the Trend:
84. Eat or Be Eaten: Appealing to Local Tastes Expressing Quality Through Color and Design
and Cultural Understanding in a Local Becomes a Competitive Advantage 193
Marketing Campaign 179
92. Sharpen Your Sights: Using Clever
85. Clothing for the Cosmopolitan Outdoorsy Advertising That Makes Viewers Stop and
Type: Expressing the Importance of Form and Think about Their Needs 195
Function for a Brand in Print 181
93. A Program for All Seasons: Creating an
86. Capturing the Legacy: Creating a Overarching Marketing Theme for the Entire
Commemorative Book with High-Quality Year 197
Graphics Conveys an Organization’s Values 183
141 V I S UA L M A RK ETIN G
