Page 7 - Visual Marketing
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CONTENTS Chapter 1
Acknowledgments x Much More than Just a Website
Introduction xvi How Online Games, Cartoons, Apps, Infographics, and More Can Boost Your Business
1. The Color of Money: A Small Bank 9. Changing the Script on
Makes a Large Impression with a Scriptwriting: Organizing a Virtual
Colorful Campaign 5 Community Around an Event to
Maximize Participation 21
2. A Website Showcases a Sense
of Touch: Strong Navigation 10. When Is a Cup of Tea More Than
and Ease of Use for an Online Just Another Cup? Stunning
Showroom 7 Photography on a Website
Differentiates a Product 23
3. Augmenting the Reality of Mobile
Advertising: Sharing Brand 11. Just the Facts, Ma’am: Creating
Information Visually over Mobile an Interactive Online Quiz Attracts
Devices Through Apps 9 a Target Audience with a Deeper
Level of Engagement 25
4. Celebrating Creativity with a Killer
Smile: Creating a Viral Marketing 12. Getting a Leg Up on the
Effect with an Online Game 11 Competition: Gaining Media
Visibility for an Arcane Industry
5. Putting the “Self” in Self-Portrait: Online, Through Puns and Fun on
Finding the Right Photo to Express Your Website 27
a Personal Brand 13
13. Building an Appealing Design:
6. Luxury Property Shown in Many Presenting Your Process in Your
Different Lights: Focusing on Website Showcases a Competitive
Stunning Imagery to Sell Luxury 15 Advantage for an Architectural
Firm 29
7. How Many Ways Can You Destroy
Your Printer? Going Viral with a 14. A Visual Marketing Firm Uses
YouTube Video Contest That Plays Optical Illusions to See Things
upon Customer Frustrations 17 Differently: Showing Prospects
What You Are Capable of in
8. Making a Legal Case for Insider Multimedia 31
Jokes: Using Cartoons to Market to
Your Target Audience 19
CONTENTS v
