Page 10 - Visual Marketing
P. 10
59. Get Me a Doctor, STAT: Using Chapter 3 73. Getting to the Point in Acupuncture:
a Witty or Humorous T-Shirt to Combining Professional Design
Interject Fun into How People Power to the Print Item! with Do-It-Yourself Execution Keeps
Perceive Your Business 125 Posters, Brochures, Postcards, and Logos Expenses in Line 157
Still Pack a Punch in the Internet Age
60. Thinking Outside the Box: 74. An Image Consultant Makes
Using College Lingo on an 66. Who Is Keith Beith? Capitalizing on a Great First Impression:
Unconventional Item to Attract a Unique Name and Interjecting Differentiating a Personal Brand by
Cult Status and Build Business on a Friendliness to Differentiate a Conveying Your Personality 159
College Campus 127 Business 143
75. A Recipe for Success in Publishing:
61. An A Cappella Visual Promotion for 67. Face-to-Face Illustrations: Using Beautiful, Evocative Images
Musicians: Attracting Your Target Establishing an Identity That Allows Reinforces the Essence of a
Market with a Banner Containing Your Team Members to Express Publication 161
Images and No Words 129 Themselves 145
76. The Art of Making House Calls:
62. Getting a Bright Start in Branding: 68. Business Cards Get Social: Creating Using Simple Logo Imagery That
Using Three-Dimensional Business Cards That Mimic Marries Traditional Values with a
Displays Integrated with a Sales Social Media Icons Opens New Modern Business 163
Presentation 131 Market 147
77. An Unorthodox Community
63. Lunch Bags That Educate, 69. Changing Perceptions One Campaign Promotes Kindness:
Entertain, and Inspire: Maintaining School at a Time: Using a Using a Powerful Name to Drive
a Strong Emotional Connection with Marketing Pamphlet to Update an Action 165
Your Target Market Even as Your Organization’s Image 149
Brand Grows and Evolves 133 78. A Communications Firm Stands
70. Meeting Artists in Their Natural Out: Using Unconventional Visuals
64. Making Friends Globally: Using Free Habitat: Creating a Series of Posters Instead of Cookie-Cutter B2B
Samples to Promote a Book and a Conveys the Range and Variety of a Design Gets Attention 167
Socially Responsible Business 135 Large Event 151
79. Is Your Name Defining You . . .
65. Much Ado about Nothing: A 71. The Omaha Cow and Negatively? Renaming a Business
Campaign with Clever Props and Snowboarding: Using an Iconic Leads to More Sales 169
Giveaways Transforms a Hard-to- Symbol Updated with Current
Appreciate Concept into Something Culture to Create an Au Courant
Real and Tangible 137 Logo 153
viii C ONT ENT S 72. Translating a Global Brand into
Local Currency: Making an Existing
Brand Design Resonate in a
Different Country 155
