Page 9 - Visual Marketing
P. 9
Chapter 2
Images Are Everywhere in the Physical World
Signs, Banners, Giveaways, Packaging, and Experiential Marketing
That Inspire and Persuade
37. A Packaging Design That Really Includes a Digital Billboard, Social 51. Rewarding Good Taste: Growing
Helps the Consumer: Avoiding Media, and an On-Site Presence 93 Your Customer Base Through a
Lingo and Using Customers’ Own Clever Twenty-First Century Loyalty
Words to Stand Out 81 44. Designing Wine on the Inside . . . Program 109
and Outside: Stimulating the
38. A Local Brewery Makes the Case Senses with High-End Packaging for 52. A New Product Popping Up:
for Better Beer Branding: Using a High-End Product 95 Differentiating a Product in a
Images from Your Business Crowded Field Through Unique,
and Local Area to Brand Your 45. A Campaign That Really Knocks Uncluttered Packaging 111
Product 83 Your Socks Off: Appealing to
Customers’ Comfort Evokes 53. Too Big to Ignore and Too Personal
39. A New Spin on Making a Hit Record: Emotion and Differentiates a to Discard: Using “Lumpy Mail” to
Bringing Direct Mail Campaigns to the Commodity Business 97 Get Your Foot in the Door of the
Next Level with a Mailer That Invites C Suite 113
Recipients to Get “Hands-On” 85 46. New Beverage Design Creates
Buzz: Simplicity in Packaging 54. Showcasing Talented Women:
40. Making the Most of Your 15 Emphasizes Purity in Ingredients for Creating a Calendar with Distinctive
Minutes of Fame: Using Posters and the Health-Conscious Market 99 Photography for Yearlong
On-Site Displays Together with QR Marketing 115
Codes and Social Media to Reach 47. Sustaining Good Design:
24- to 45-Year-Olds 87 Creating an Intentionally Retro 55. Get Your Clients Talking about You:
Look Emphasizes Underlying Custom Designing Promotional
41. Handing Your Brand Over to Your Values 101 Giveaways Makes a Big Splash 117
Customers: Getting Customers
Deeply Engaged with Your Brand to 48. Hand-Drawn Promo Excites Young 56. Breaking the Cutesy Barrier:
Create Fanatical Loyalty 89 Brits Who Love to Draw: Giving Away Creating an Urban Chic Niche in an
a High-Quality Gift Increases Sales by Existing Market with Displays and
42. Free Stuff for Dogs and the People Luring People into the Store 103 Packaging 119
Who Dig Them: Using Beautifully
Designed Packaging for Free 49. Sweet! Creating an Interactive 57. Waking Up Your Brand with a Little
Product Samples “Sells” a Premium Puzzle to Increase Booth Traffic at a Pillow Talk: Creating a Follow-Up
Product 91 Conference 105 Campaign That Makes Prospects
Laugh . . . and Buy 121
43. High-Tech Digital Communications 50. Jump-Starting a New Package
from a 1970s Chevy Van: Marketing Design: Creating Quality Packaging 58. Food Trucks, Today’s Eatery
by Creating an “Experience” That Can Lead to Getting Carried by Trend: Creating Cravings by Using
More Retailers 107 Typography on a Truck Wrap 123
C O N TE N TS vii
