Page 88 - Visual Marketing
P. 88
32. Leading by Example: Using Stock Images in a Downloadable
Tips Sheet to Demonstrate That Marketing Can Be Easy
and Inexpensive
One path to higher customer sales
is through providing educational
resources, as e-mail marketing provider
VerticalResponse well knows. Its free market-
ing guides, like “50 Ways to Grow Your Email
List” are attractive and useful resources that
educate business owners and funnel them into
the sales cycle for the company. There’s noth-
ing worse than trying to shotgun a target too
wide of an audience with a single product. But
VerticalResponse recognizes that its users range
from newbie marketers to seasoned profes-
sionals, so the company designs different level
guides and tutorials to target each level.
67 V I S UA L M A RK ETIN G
