Page 87 - Visual Marketing
P. 87
SEATTLE
KIDS
DENTISTRY
Why It Works appealing and easy to navi- Takeaway Tip
gate. Its “Did You Know” tidbits
It’s still (strangely) an oddity delight visitors with their intrigu- You’ve carefully defined your niche—now
for any kind of doctor to have ing tooth-related facts, such as make sure you tailor your website just as
a well-designed website. Not “A knocked out tooth starts to carefully and specifically. Make the graphi-
only is this one visually appeal- die within 15 minutes, but if you cal elements, such as choice of colors and
ing, it also puts parents’ minds put it in milk or hold it in your images, reinforce your specialty or market,
at ease with information about mouth it will survive longer.” especially if you are carving out a new niche.
their child’s first visit and what to Don’t forget the educational piece, either.
expect. The element of educa- Success Metrics Present content in an interesting fashion to
tion for parents is as important teach your visitors what they want to know
as the design. • Seattle Kids Dentistry’s new about your business.
brand and online presence has
The canary yellow theme, with positioned the company to open
accents of baby blue and white two offices in the Seattle area.
and a peppering of images
of babies and kids, makes it • Because pediatric dentistry is a
clear that this dentist’s office relatively new field, the firm has
is intended for children. Other succeeded in branding itself in
simple graphics make the site the field online.
MUCH MO RE THAN JUST A W E BS I TE 66
