Page 84 - Visual Marketing

30. Promoting Logos with a Guess-That-Logo Contest: Tying in a
Contest with E-Mail Marketing to Increase Client Engagement

E-mail is a critical component
for Langton Cherubino Group’s
monthly marketing strategy.
Each month the company sets out
to inform, educate, and amuse cli-
ents and prospects with stories about
design intelligence, inspiration, and
interaction. To promote its new online
portfolio of logos, the company cre-
ated a Guess-That-Logo contest and
spiked interest in the firm’s branding
design services.

63 V I S UA L M A RK ETIN G